bring me home.
the brief.
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the concept.
‘Bring Me Home’ is a campaign produced for the Women United Against International Violence group by the United Nations.
Focusing on the core values of protection, guidance, respect and understanding, the A2 poster of the brand guidelines is designed to reflect its values. Inspired by Harry Beck and the 1933 Tube map, the logotype and its geometric elements emulates the simple and interpretable elements of the map and reimagine it to create a sense of comfort and easy recognition for mothers and their children to be identified by WUAVI members.
