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temperature range.

the brief

Two objects were chosen using the following prompt: an object of ritual, and an object of repair. Find the common value between both objects and develop a packaging identity inspired by their common theme.


the concept

The ‘Temperature Range’ is a wordplay-based packaging design that highlights the two key qualities of a spray fan and a mug - to warm up and cool down a person. 


These qualities drive the overall branding and design choices made throughout the packaging, from the arrangement of the typeface in an upwards or downward manner to the carefully considered details within the illustrated linework to signify the key phrases. The packaging is oriented towards a more playful design solution, as seen in its unique cut-out and contrasted packaging design, providing the user with an engaging unboxing journey and framing their experience with the objects to be rewarding and satisfying.

the highlights.

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